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Curiosity Logo - Conceptual Branding Design

Project type

Graphic Design

Date

November 2024

Created for a graphic design course, this project explores how to visually represent the idea of curiosity through abstraction. I began with sketches and mind mapping to develop concepts around exploration and discovery, then refined the final mark in Adobe Illustrator. The logo transforms the familiar question mark into a dynamic, symmetrical symbol that balances playfulness and structure, inviting viewers to interpret and wonder. This project challenged me to simplify complex ideas into clean, memorable forms and deepened my understanding of how symbolism and abstraction can communicate powerful conceptual meaning.

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